Company Profile
Thai Auto Tools and Die Public Company Limited and Thai Auto Tools Group are companies founded by 100% Thai people.
established in 1993 by Ajarn Payung Sakdasawit, Mr. Banthun Laosinchai and Mr. Kavut Haruthai. We specialize in tool and die production and have always been determined to apply our knowledge and expertise to support the auto tool and die manufacturing industry in Thailand to become internationally accepted.
With high quality production standards, qualified personnel and advanced production technology accumulated through experience and transferred from leading parts manufacturers in Japan, the company has grown rapidly to become trusted by the world’s leading car manufacturers such as Honda, Toyota and Mitsubishi, and internationally-renowned technology innovation leaders such as Bosch, to manufacture tools and dies, assembly jigs, checking fixtures and automobile parts for the production of new car models, to be sold in Thailand and exported around the world. Also, the company has been trusted by a leader in air conditioning technology, DAIKIN, to produce electronic parts for new air conditioner models many years.
The distinctive strength enabling TAT to be recognized and accepted by Japanese manufacturers for quality and production standards is our high quality employees. At TAT, our team of engineers and technicians are well trained, have deep knowledge and expertise in using advanced production technology. Thus, we are able to provide comprehensive customer service, in design as well as the maintenance and forming of parts with high quality, reasonable cost, and just-in-time delivery.
With the Group’s mastery of advanced engineering technologies over the last 30 years, we have established a reputation as one of Asia’s leading tool and die manufacturers, recognised for our outstanding customer service and comprehensive design, production and maintenance capacities. In addition, the Group’s production of auto parts makes us one of the leading Thai companies in this field, trusted by major global automotive companies which produce millions of vehicles sold worldwide.
THAI AUTO TOOLS AND DIE PUBLIC COMPANY LIMITED and Thai Auto Tools Group has entered into a new era, to lead business to grow sustainably with a more international horizon. On March 23, 2023, the company has registered to transform from a Company Limited to a Public Company Limited, and changed the name to “THAI AUTO TOOLS AND DIE PUBLIC COMPANY LIMITED or (TAT)”.
Principal services and products
For 30 years, TAT and Thai Auto Tools Group have been accepted and trusted by the world's leading auto parts and auto parts manufacturers in Japan and Germany to be the designer and creator of dies, jigs, and auto parts about international standards and quality that are comparable to the Japanese manufacturers in terms of quality, price, and on-time delivery.
Vision
Vision
" To be one of Asia’s leading designers and manufacturers of tools, dies and auto parts, utilizing advance technology and highly skilled staff. "
Mission
Mission
" We commit to deploying international standard technology and human resources to enhance customer trust in quality, cost and delivery. trust. At the same time, we require all our staff and suppliers to adhere to our S,Q,C,D, E policy at all times "
Business philosophy
Business philosophy
" Growing together Sustainably "
Goals
Goals
" Good corporate governance is fundamental to enhancing customer trust. At the same time, we require all our staff and suppliers to adhere to our S,Q,C,D, E policy at all times: Safety, our top priority Quality, always excellent Cost, reasonable and competitive Delivery, always on -time Environment, a sustainable society is our goal. "
Our core Milestones
DEVELOPING TOOLING EXPERTISE
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1993
Tool and die design is the mother of all industries, especially the automobile industry. However, in the past, Thailand did not have any knowledge to produce complex tools and dies, so the country had to rely on imports.
But, stemming from the confidence of Ajarn Payung Sakdasawit, who was a lecturer in tool and die manufacturing, he had a vision: “We have knowledge, we should be able to produce, if we can produce, we will develop this industry for the country.” This belief led to the establishment of a business for designing and manufacturing tools and dies in 1993, starting with only 10 employees, with the goal of developing production to have comparable quality to that in Japan.
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1998
In the beginning, despite the “Tom Yum Kung” economic crisis, the company gradually grew, slowly accumulating knowledge and more complex capabilities.
In 1998, we expanded to make larger scale tools and dies, began producing checking fixtures and assembly jigs, and moved the factory to Faccom Mini Factory.
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2004
“At first, there wasn’t much work. Fortunately, the company didn’t have much debt. The policy at that time was like a “hibernating frog”, which means spending less, accepting all types of work, including dies, parts, and wrought iron. Our goal was to provide our employees with a living.”
Although the economic crisis caused many businesses to close down, our company was able to carry on until the economy began to recover in 2002, when customers and production started to grow again quickly. In 2004, we expanded to a new, larger factory, at Latlumkaew Pathumthani on an area of 60 rai, and increased our capital to Baht 100 million, preparing to expand production of auto parts.
BUILD A STRONG FOUNDATION TO BECOME A LEADER IN THE TOOLS AND DIES INDUSTRY, RECOGNIZED INTERNATIONALLY BY ACCELERATE THE CREATION OF QUALITY PEOPLE AND EMPHASISE TECHNOLOGY DEVELOPMENT
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2005
This second phrase is considered a “turning point”, during which we grew exponentially and sustainably, when Ajarn Payung Sakdasawit resigned from teaching to become fully committed to our business in 2005, along with operating a modernized factory.
“Think differently and act differently”. After taking the lead, Ajarn Payung formulated a 5-year strategic plan focusing on employee development, aiming to train capable staff capable of competing at international level. Thinking out of the box, the company allocated free shares to 15 lead engineers to give them a sense of ownership. The company also sent these key leaders to train in Japan. When they returned, they were able to transfer their knowledge to their subordinates.
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2007
In 2007, the company also expanded its tools and dies production base to be more comprehensive, making it one of the largest such factories in ASEAN.
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2012
Thanks to the focus on intensive staff training and investments in modern technology, TAT was able to assist many car brands which suffered from big floods in 2007. Crisis can be an opportunity. After helping the affected car manufacturers, TAT was entrusted to manufacture die, jigs and automotive parts for new cars to be exported around the world.
Along with the development of the Thai automobile industry in 2012, the Company expanded its business significantly to serve more customers in all 4 main areas. Three new companies were established under the Thai Auto Tools Group, in which TAT holds a 97% share, with TAT acting as the head office. And in the same year, the Company set a record with total sales exceeding Baht 1,500 million for the first time.
COMPREHENSIVE PRODUCTION BASE, EXPANSION TO ASIAN LEVEL
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2013
Building on the Company’s strengths, especially its qualified employees, in-depth knowledge, technology transfers from customers in Japan, Quality Cluster Network, the “just-in-time “ efficient production management system, and international standard management since 2013 the Thai Auto Tools Group has grown continuously.
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2014
In 2014, the Company expanded to serve high-volume production requirements and the production of larger scale parts by opening a new factory, with significant automation, in Chonburi on an area of 40 rai under the supervision of Thai Auto Tools (Eastern) Co., Ltd. with an investment of Baht 800 million. This expansion resulted in Thai Auto Tools Group’s production capacity being fully integrated, with international standards, and able to meet the benchmarks set by manufacturers in Japan.
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2017
Thai Auto Tools is also preparing to develop, design and introduce production technology to manufacture parts for EV vehicles, which will be transformed by the use of high-tensile steels, which are lighter, stronger and more durable. Since 2017, there has been ongoing research and development in collaboration with the Faculties of Engineering from several universities.
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2021
To overcome technological competition, since 2021, the Company has introduced more automated production technology, to increase competitiveness, both in terms of quality and cost, to meet all international standards. In 2022, the company was able to set a sales record of over Baht 2,919.69 million.
ENTERING A NEW ERA AS A PUBLIC COMPANY COMMITTED TO SUSTAINABLE GROWTH
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March 2023
Registered
THAI AUTO TOOLS AND DIE PUBLIC COMPANY LIMITED was registered as a public company limited, and changed its name to
"Thai Auto Tools and Dies Public Company Limited"
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April 2023
Plan
Announcing a 5-year business development plan (2023 - 2027) to upgrade production technology to be modern and highly efficient. Ready to install an automated production system to 100% by 2027.
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May 2023
Prepare
Prepare to list Thai Auto Tools and Die Public Company Limited on the Stock Exchange of Thailand. To expand the business and develop the production base to support the transformation of the automobile industry.
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September 2023
Recieve the "Outstanding Business Award" from Bangkok Bank's Bualuang SME Club
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